Author 2.0

author2blueprintIntroducing the new paradigm for publishing and promoting your book …

I am thrilled to have come across this programme that outlines how any author can fully harness the power of Web 2.0 to make connections to promote and sell their books.

Irrespective of whether you are a published author or just starting out on your path, you will find this programme packed full of useful advice and guidance.

Author 2.0 is the brain child of Joanna Penn – @thecreativepenn on Twitter – and I am thrilled to be among the first in the UK to introduce the programme.

Author 2.0 consists of 12 modules designed to be done once a week over 3 months. However, they are all available once you sign up so you can move ahead at a pace to suit you.

Start harnessing the power of Web 2.0 to build your author platform today with this free sample blueprint

The information provided in the programme will enable you to:

* Build a comprehensive online book promotion platform that will help you make more sales, get more readers and media attention

* Publish your print book on Amazon.com and sell globally

* Publish your book as an ebook on the internet, on the Amazon Kindle and on the iPhone

* Design and build an author website and blog that effectively promotes you and your books online

* Redesign your own business model as an author-entrepreneur in order to make more money and create multiple streams of income

* Create podcasts/audios that help create a relationship with your listeners enhancing your credibility online

* Effectively create press releases that get media attention online and in traditional media

* Create and distribute videos and book trailers that get you more online traffic and exposure as well as creating valuable online content that will keep on promoting your book

* Create an effective social networking presence on Twitter and Facebook that efficiently uses your time online to create relationships and word-of-mouth marketing for you and your books

* Use Amazon.com specific tools to build your author presence on the biggest bookstore in the world

* Create keyword rich articles that drive significant traffic to your website/blog, brand you as an expert and boost your online profile

* Understand how the sales funnel works and apply the ‘Freemium’ model to increase your book sales and online audience

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Karmic Rights Management

krm_logoI am often asked by both new and experienced writers how you go about protecting your books in the digital age.

In these days when you can blog a story or submit an ebook to one of many new sites like Myebook, YouPublish and Smashwords, what’s to stop anyone stealing and copying your work illegally?

If you submit your novel to a author community site like Authonomy, what’s to stop someone stealing your idea and writing their own book on the subject?

Well if you think about it … not a lot and it’s not much different from how it has been since Caxton invented the printing press.

If you produce a printed book, there is nothing to stop anyone photocopying it. How many times have you borrowed a book and read it and not paid the author or the publisher a penny? How many times did you not give it back?

For digital products, you can add password protection but there is nothing to stop someone telling someone else the password. Even if the digital rights management is tied down to a particular computer as it is for Myebook and iTunes, there is nothing to stop people other than the purchaser enjoying the work.

I am sure when you write your book, you didn’t do it in isolation of any influences from other authors, friends, colleagues or teachers.

By far the best way by far to protect your work is to look at your behaviour and modify it so it’s karmically balanced.

Now I am not trying to preach here or be holier than thou – this is just good common sense and politeness and I too have fallen foul of not playing by the karmic rule book.

My seven top tips for karmic rights protection

1. Don’t run the fear your work will be copied

2. If you use a quote or concept from another writer, give them some credit in a Thanks section of your work or, at least, list their book in references

3. Be open to your payback coming back in another form other than the sale of your books

4. Don’t steal another writer’s work

5. If you like a book you borrowed, buy a copy or buy another book from the same writer

6. Give loads of stuff away for free

7. Be thankful for everything you receive

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– just think  what it would be like to live & breathe in a world that worked to these principles, it’s within our grasp & starts with each one of us today

Related blog – How to Void Karma

Want to write a book & get published in 2009?

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So you’ve always wanted to write a book.

Perhaps you don’t think you have the time or the talent.

Perhaps you think it’s well nigh impossible to get published.

Well in just two days in a luxurious and stunning environment in the Surrey Hills, this is what you will come away with:

  • An intimate knowledge of the publishing industry
  • The four routes to successful publishing
  • The start and ending of your book
  • A detailed mind map of its structure
  • Knowing how to write from a reader-centric perspective
  • Learning how to write while in a meditative state
  • Finding out how to synchronise your left and right brain
  • Finding out how to silence your inner critic
  • A strong connection to the superconsciousness
  • Any writer’s blocks blown away
  • Knowing how to entrance your reader & write a page turner
  • Several new life long friends and connections
  • A writing buddy

Check out the dates for the next Unleash the Book Inside workshop here

How to Write a Book – Finding Time to Write

Many writers and aspiring authors say that they just don’t have the time that they need to finish (or even start) their book. At a recent speaking event I asked the audience  how many people wanted to write a book and a few raised their hands. I then asked them how many would want to write a book if they could find the time and knew how to get started – 95% of the audience raised their hands!  

Once you have the structure for your book, you will know how many chapters you need to write and can start the planning process.

For a normal paperback book, a chapter might run for 6 to 12 pages with each page having between 250 and 300 words. When you are ‘in the flow’, I reckon you can write a chapter in half a day to a day. To do this, you should resist the temptation to edit and research as you are going along. 

This means, for example, a twelve chapter book will take 6 to 12 days of your time to write. You will need to find this time or engage a ghost writer. 

To find this time, answer these questions: 

  • When are you most productive? 
  • What old habits can you change in your life to create this time? 
  • Do you have any ‘me time’ in your life and would you like some? 
  • Is it time for you to take a well deserved break? 
  • Does your desk or office need tidying? 

What unnecessary clutter do you want to remove from your life? 

Now it is said that every time you switch a task, you waste five minutes. So in preparation for writing, make sure you will not be interrupted.  

Get an answer phone if you haven’t already got one. Switch your mobile off. You may look at your emails every time they come in. Set your email application to get them every four hours.  

If you can be disciplined enough to write on a set day, tell all your family, friends and work contacts about it as they will respect you for it and leave you alone.  

You may watch 2 hours of soaps every evening to relax and switch off.  Now it may sound counter-intuitive but, once you break this habit, creative writing has many more therapeutic and relaxing benefits. Who knows you may even write your own soap!

By the way, if you like to learn how to stretch time so one hour seems like four or more, the techniques for doing this are what I teach on my courses and in one-to-one mentoring.  

To give you a clue how to do this, my best time management tip is one that sounds the most counter-intuitive. 

Before each writing session, spend 20-30 minutes meditating. If you are not sure how to meditate or have trouble silencing your over-active mind, just go for a walk or do some non-strenuous exercise – stretching, yoga, Pilates or Tai Chi are especially effective.  

What could be better than getting fit, having some ‘me time’ and writing a book at the same time. 

My philosophy by the way is always to create a ‘win win’ if not a ‘win-win-win’.  

You can find out more about writing and publishing your own book in my free Ebook – How to write a book and get it published.

How to write a book and get it published

tbwGuideToWritingYourBook_220I am discovering more and more recently  that it’s not just aspiring authors wanting to write their first book who need my help the most. It’s also authors who may be on their 2nd or 3rd book and are stuck for inspiration and held back by the dreaded ‘writers block’.

I’ve also having great success with those that hadn’t seriously considered writing a book before but who I have helped to unleash their creative writing talent and to build the confidence to get stuck in and have a go (and many have gone on to write and publish their first book)!

And although I have been blogging for ages and sharing chunks of my knowledge and experience about book writing & publishing and creativity, until now I hadn’t put it all together into a neat and easy to read little ebook that summarises the basic but fundamental steps to writing and publishing your book.

So here it is at last, and it’s called, funnily enough, “How to write a book and get published”.  It does what it says on the tin.

What’s in the book?

  • How to write a great book
  • When to write your book
  • The pros and cons of the four routes to publication
  • Loads of useful links to resources for authors

And the good news is you can download it – absolutely free!

Follow this link to claim your free copy

I hope you enjoy and I’d be really grateful for your feedback and suggestions.

The Bookwright a year old – a CanDoCanBe attitude?

This week sees the first birthday of The Bookwright blog … and indeed of the Bookwright moniker.

Somewhat serendipitously,  I came up with the name on the drive home after listening to Karen Skidmore of CanDoCanBe talking about how blogs can transform your business.

When you come up with a name you like and then you find the dot.com is available, it’s always a good light bulb moment – see here more on this

I suppose it’s somewhat appropriate then that tonight I’m speaking at Karen’s March CanDoCanBe networking event on the topic of how writing and publishing a book can transform your business and indeed your life.

P.S. here’s some feedback a day after the talk ….

“What an inspiration you are Tom. Before your presentation I wasn’t sure at all if I could really write a book. Now I feel the inspiration to go ahead and do it. A Sparkle from me to you. Thank you.” – Cim Bartlett

“Tom has now really motivated me to get my book finished and ‘out there’. Really engaging, do-able and supportive. Big thanks!” – Sarah Lumley

I simple wasn’t doing this a year ago and I have to thank many people like Wendy Salter & Lisa Turner for getting me to this point.

As you can see, it’s been a big year with many new achievements  … and there is much, much more just about to come.

For example, I’ve delivered 8 workshops and several of the attendees are now in print and many more have their books well on the way. This year the workshop goes nationwide and international !!

I’ve also been busy and written and ‘published’ two on-line books – namely the Home Study version of the workshop which is selling well and a free ebook called Wordlube to help clear writer’s block which has been well received.

myebooklogotransparent_180I’m also really pleased to announce in this anniversary week a new partnership with Myebook …. the YouTube for ebooks IMHO

… and over the next week or so, we’ll be announcing something very interesting indeed for new and aspiring authors …

2012 – The Symphony – 4 years to go

2012 ebookFour years from today, something big is going to happen to the Earth and all life on it – including us.

On the winter solstice of the 21st December, 2012, the Mayan Long Count will be 13.0.0.0 – and a cosmic alignment will occur.

Are you ready for this and prepared?

Why is there nothing about it in the news?

Did you know Sony Pictures are spending over $200m on a 2012 film that is coming out next year?

http://www.sonypictures.com/movies/2012/

(By the way, their take on it all is ‘potentially’ way of the mark but the truth doesn’t fill cinemas – not yet any way)

Perhaps you’ve heard some rumours, some mention of apocalypse? Indeed the current credit crunch is all part of it.

From my research, it’s clear there’s much hype doing the rounds. What I’ve gleaned is that it appears we’re heading for a transition in global consciousness. It also appears that there are some visionaries who have already taken many preparatory steps as it’s not a switch necessarily but a Gaussian curve with 21/12/12 as a peak.

One such visionary is Angela Clarke who has written an inspiring novel on the subject called 2012: The Symphony.

Although Angela’s crafted an easy-to-read metaphorical story, it’s a pretty accurate and as non-sensational a take you will read on the subject. I highly recommend you get a copy today and start preparing for the transition.

Buy the ebook version here

Buy the paperback from Amazon here

Get in print in 2009

Angela attended the Unleash the Book Inside course only 9 months ago and is now a published author. About it she said,

“It was during the creative process of Tom’s workshop that I crystallised the format of my book. Whilst I had an idea about writing a book about 2012, I had yet to put together the basic plot and how it would work. The process helped me do this quickly and with inspiration!”

If you have a book inside you waiting to get out, come along to our next workshop or, if you can’t wait, download the home study course today …

http://thebookwright.com/workshops/

http://thebookwright.com/home-study/